Software development tools have become increasingly important in today’s tech-driven world. Being a powerful factor in data-driven research, performing data analysis with effective software helps provide the best results through data management, preparation, visualization, analysis, reporting, presentation and collaboration. According to McKinsey & Company’s Marketing Insights, data-driven organizations are 23 times more likely to acquire customers and 6 times as likely to retain them!Īlso termed “the fourth paradigm of science”, data-driven research has created opportunities for big data analysis in science and other industries. Data-driven research, a product of using interdisciplinary scientific methods for extracting knowledge, is taking over the globe.